Smoothly builds websites for businesses. Essential costs $499 for a mobile-ready site of up to 5 pages with on-page SEO and an AEO and GEO starter, live in 1 to 3 business days. Anything beyond that scope is a custom build, scoped and priced on a free discovery call.
Websites start at $499 for Essential. Larger or multi-part engagements are quoted as a custom build on a free discovery call.
From discovery to a live website — we handle the entire process so you can focus on running your business.
We learn about your business, target audience, and goals — then plan the structure, pages, and key messages for your site.
We create the visual design — layout, colors, typography, and imagery — aligned with your brand before any development begins.
We build the site — mobile-responsive, fast-loading, connected to your CRM, and optimized for search engines.
We go live on your custom domain. You get a walkthrough, and we make sure everything is working before we hand it over.
Every website we build comes with everything your business needs to make a strong first impression and capture leads.
Looks and works perfectly on every device — phone, tablet, and desktop — so you never lose a visitor due to a bad mobile experience.
Built to help you rank, get quoted and get recommended, following what Google, Bing and the AI assistants publish. Titles, headings and a sitemap for search, Google Search Console and Bing Webmaster Tools set up, question-led answers with matching FAQ schema, crawler access for ChatGPT, Claude and Perplexity, and an llms.txt file for the AI tools that use one. See what each one does.
Contact forms connected to your CRM so every lead lands directly in your pipeline the moment they submit — no manual work.
Optimized for performance — fast-loading pages that help both user experience and search engine rankings.
Your website lives on your own domain — not a generic subdomain — giving your business a professional, credible online presence.
Built so you can update text and images yourself — no developer needed for basic content changes after handoff.
People no longer only search. They ask an assistant and read its answer. Google treats optimizing for its AI answers as SEO, because they run on its core ranking, while Bing, ChatGPT, Claude and Perplexity each publish a few extra steps. Smoothly works from that published guidance, not guesswork.
The three overlap, and they are far cheaper done together at build time than retrofitted onto a finished site. That is why all three are included in Essential and in every custom build — we would rather not ship a site that answer engines cannot read. No one can guarantee rankings or AI citations, and Google, Bing and OpenAI say the same in their own guidelines.
One fixed-scope package, published in full. Anything beyond it is quoted as a custom build on a free discovery call.
Best for new and growing businesses that need a professional site fast and can supply their own text.
Not included: copywriting, blog and e-commerce.
Book a Free Discovery CallA custom-designed site of up to five pages sits at the Essential price. Extra pages, copywriting and blog setup are quoted as a custom build. SEO, AEO and GEO are included either way — we would rather not ship a site that answer engines cannot read.
Anything outside the Essential scope is quoted on a free discovery call, so the figure you get is based on your actual systems and process — not a guess. Here is exactly what happens on that call, and what you walk away with.
Payment. Every engagement is split in two: 50% is paid before work begins, and the remaining 50% on completion.
Software is purchased directly by you. Any platform the service runs on — HubSpot, Zapier, Make, n8n, content and scheduling tools and hosting — is bought and held in your own account. We configure what you own rather than reselling or marking up subscriptions, so the account, the billing and the data stay yours.
We're not tied to one platform. The right choice depends on what the site has to do — here's how we'd advise, honestly.
If you already have a site on any of these, we can work with it rather than insist on a rebuild. And if a platform genuinely isn't right for what you're trying to do, we'll say so on the discovery call rather than after the invoice.
Smoothly Automation is an independent consultancy and is not affiliated with, sponsored by, or endorsed by WordPress, Webflow, Shopify, HubSpot, Squarespace, Wix or Framer. These names are trademarks of their respective owners. Features and pricing change — verify current details on the official WordPress, Webflow, Shopify, HubSpot, Squarespace, Wix and Framer websites. Google, Bing, Microsoft Copilot, ChatGPT, Claude, Perplexity and Gemini are named only to describe where content can appear and what each company's own documentation says. Smoothly isn't affiliated with Google, Microsoft, OpenAI, Anthropic or Perplexity, their trademarks belong to their owners, and their official documentation has the current details.
The shape of what we build, before we build it.
Everything you need to know about getting a website built by Smoothly.
Smoothly's Website Design & Development Essential package costs $499 for up to 5 custom-designed pages, with mobile-responsive development, on-page SEO and an AEO and GEO starter. All prices are in USD. Anything beyond that scope is a custom build, scoped and priced on a free discovery call.
Not in Essential. With Smoothly's Essential website package you supply the text, and Smoothly structures it with headings and meta tags for SEO. Copywriting is available as a custom build.
Every website Smoothly builds is set up for AI search tools to read: indexable pages that allow full snippets, an FAQ section with FAQ schema, Organization schema, and an llms.txt file for the AI tools that use one. Google's AI Overviews draw on Google's regular search index, so the same on-page SEO matters there. No one can guarantee rankings or AI citations.
Smoothly's Essential website package includes up to 5 pages with a custom visual design, mobile-responsive development, on-page SEO, an AEO and GEO starter, Google Search Console and Bing Webmaster Tools setup, and a contact form connected to your CRM. Copywriting, blog setup and e-commerce aren't included in Essential.
Yes. Every website Smoothly builds is fully responsive and tested across phones, tablets, and desktop screens. Mobile performance is a priority, not an afterthought.
Smoothly delivers the Essential website package in 1 to 3 business days after receiving your content. Larger sites are custom builds, scoped and priced on a free discovery call.
Yes. Smoothly connects your website's contact form to your CRM, so every enquiry lands directly in your pipeline with no manual data entry.
Yes. Every website Smoothly builds includes on-page SEO: page titles, meta descriptions, a clear heading structure, a sitemap, schema markup, fast-loading pages and a mobile-friendly design. That gives the site a strong technical foundation for ranking on Google and Bing.
GEO (Generative Engine Optimization) prepares a website to be understood, quoted and recommended by generative AI assistants such as ChatGPT, Claude, Perplexity, Copilot and Gemini. Every website Smoothly builds includes GEO: structured data, an AI-readable content structure and full-snippet permissions, so the business can be found when customers ask AI for recommendations, not only when they search on Google.
AEO (Answer Engine Optimization) is the work that helps a page get quoted as the answer, in places like Google AI Overviews, featured snippets and Microsoft Copilot, rather than only listed as a result. Every website Smoothly builds includes AEO on its core pages: real questions as headings, each with a direct answer that makes sense on its own, and FAQ schema that matches those answers word for word. Google says its AI features need no special markup and draw on its regular search ranking, and Bing says accurate structured data may help Copilot use a page as a source.
SEO helps you rank, AEO helps you get quoted, and GEO helps you get recommended. SEO is the technical and on-page work that helps Google and Bing rank a site, and Google counts AEO and GEO as part of it, because its AI Overviews draw on the same ranking systems. AEO structures content so answer engines can quote it directly in AI Overviews, featured snippets and Copilot. GEO makes a business easy for generative assistants such as ChatGPT, Claude and Perplexity to find and describe, through crawler access, consistent entity schema and an llms.txt summary for the AI tools that use one. Smoothly builds all three into a website rather than selling them later as separate retrofits.
Yes. smoothlyautomation.com runs the same setup Smoothly sells: a connected schema graph across every page, FAQ and HowTo markup, speakable specifications, an llms.txt summary for the AI tools that use one, and robots.txt rules that explicitly welcome answer engines. Smoothly would rather be quotable than invisible when someone asks an AI about automation services, and builds client sites the same way.
Yes. Smoothly builds on platforms that let you update text and images without a developer, and walks you through how to make basic content changes at handoff.
Most of our work connects — here's what usually comes next.
Your forms should land in a CRM that's already set up to work them.
Learn more →A site needs traffic. A content batch gives you a month of posts to send people to it.
Learn more →Automate the follow-up that turns form fills into conversations.
Learn more →Page last reviewed: October 2026
Book a free discovery call and we'll scope out exactly what your business needs — pages, design, integrations, and timeline.
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