Who You'll Work With
The people who build your systems — and who you'll actually be talking to.
Jerald Mark-Templin
Jerald came to automation the practical way — through running businesses and doing the manual work himself. He holds a degree in Business Administration (Business Management) and has spent years operating small businesses of his own, from a computer trading company to property management, where the difference between a working process and a broken one is felt directly rather than theoretically.
He began working hands-on with CRM systems in 2023, handling lead generation, data management, and pipeline work before moving into automation itself in 2025. That order matters: he learned what breaks in a sales process before learning the tools that fix it, which is why Smoothly engagements start with mapping how a business actually operates rather than with a platform recommendation.
Today he works daily in HubSpot CRM — designing workflows, sequences, and funnel architecture — and builds cross-tool automations on Make, Zapier, and n8n. He builds the way he'd have wanted someone to build for him back when he was the one copying data between tabs late on a Sunday night: nothing hidden, nothing that only one person on the team understands, and everything written down before he hands it over. A system that only runs while he's watching it isn't finished — the point is that you stop thinking about it entirely.